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Shy
08-12-2004, 09:41 PM
1. Music makes you buy more
Stores boost sales by adjusting the tempo of the music they play. Research has determined that people buy more when listening to slow ballads.

2. The sweet smell of success

Studies show that customers in shops filled with soothing fragrances, such as vanilla or lavender, browse longer and buy more. Similarly, supermarkets have learned to locate their bakeries in a place where the smell of fresh bread wafts throughout the store -- which means they wind up selling more of everything.

3. The color of money

Colors speak a definite language. In the 1970s and '80s, the late color researcher Carlton Wagner put the same coffee in four different colored canisters. Samplers judged the brew from the yellow can too weak, from the brown can too strong, from the blue can mild and from the red can, ideally rich.

Red is not the only red-hot hue. Pink is another strong seller. Research shows that people say pastries taste better in a pink box than any other color, and they'll willingly pay more for them. Cosmetics packaged in pink are also more likely to sell.

4. Location, location, location

Research shows that items at eye level outsell goods on other shelves by as much as three to one. And interestingly, products near the floor do better than those on the top shelf. Savvy sellers also nestle items with something that complements them -- for instance, cookies next to the milk, barbecue sauce above the spareribs -- so that you'll buy both.
5. The price is right

Ever notice how many items are priced at $10.99, $15.99 and $20.99? Nine is the most popular final digit on products because, according to researchers, it makes people feel they're getting a bargain.
6. The power of touch

Placing everything from sweaters to bed linens on displays that consumers can touch increases store sales. That's because people like to feel fabrics before they buy them.

7. Getting personal

Each year, 78 percent of us cash in coupons. The newest twist: personalized product pitches. Working with Internet coupon firms, some companies are creating customized coupons and sending them to consumers in hope of luring them into stores and boosting sales.

8. The shopping-cart strategy

Carts are no longer just for grocery or discount stores. Studies show that shoppers buy more at other retail outlets when they have a cart than when they don't. Retailers such as Sears and Old Navy are now making carts available in some of their stores. And beware the size of shopping carts: The larger the cart, the more goodies we're likely to put in it.

:ee:

Shy

ferny
08-12-2004, 09:53 PM
I knew it! I knew there had to be some other reason than just spending money.

Totally agree with the points on music, smell and touch!



Ever notice how many items are priced at $10.99, $15.99 and $20.99? Nine is the most popular final digit on products because, according to researchers, it makes people feel they're getting a bargain.


This is just plain annoying. I hate it when I see prices like that. Even at the Loonie store, the prices are 99 cents!!

cs19724
08-12-2004, 09:56 PM
Even then its women's fault that she does more shopping :evil:

I used to get worst experience when I go for shopping with my FIANCEE.. :evil:

vasan
08-12-2004, 09:57 PM
Pink hues.. and ballad music.. fragrance and soft touch feel.. baaah.. !!

No wonder only women buy more.. :ahha:

Have you ever seen a record store or a sports goodie place decorated like this?? There is a good reason.. :wink:

:sm12: :sm12: :sm12:

Good one, Teacher..

Vasan

goodcomplanboy
08-13-2004, 01:29 AM
Good ones Shy.

Should I make sure, that I dont go to these kind of places :think: with my girl friend :wink: